Cordula BARZANTNY

Xinhong LIANG


Service Marketing and Strategic Management of Enterprise

Overview

Education
Ph.D. from Nankai University, China

Publications
1. Framework of Theoretical Analysis for Types of Organizational Control of the Viewpoint of Conformability, Science & Technology Progress and Policy, March 7th, 2007 
2. 2014 / Xinhong Liang / Services Marketing / China Renmin University Press (Classic MBA Textbook)
3. 2016 / Wei Wang, Xinhong Liang / Internet Marketing / China Renmin University Press (Textbook in the 13th Five-year Plan Period)


Consulting Projects

2014.11 / Systematic Planning for Guangzhou Quality Supervision Network


Lecture

Services Marketing (MBA)