Haiying WEI

Tel :85220180

Statistical theory, method research & market research, Research on brand management method



Ph.D. in Management from Huazhong University of Science and Technology, China



1. Marketing, published by Economic Science Press, 2009.02.16

2.On the development of the retail industry in Macao, Macao Gaming Teaching and Research Centre, 2008.11.16

3. Application of SPSS in Business Management, published by China Statistics Press, 2010.02


1. An Analysis of Perceptual Difference in the Interaction of Brand Between Business and Customers, published in Journal of Business Economics, 2007.05.26

2. Brand Equity Formation Path: Research from A Perspective Based on Interaction between Enterprise and Consumers, published in Management World, 2007.11.15

3. Analysis of Enterprises' Brand Asset Management Model - Take High-tech Enterprises in Guangdong for Example, published in Science and Technology Management Research, 2008.01.06

4. Income Level and Retail Format Revolution, published in Journal of Beijing Technology and Business University(Social Science Edition), 2009.01.20

5. Research on vendor managed inventory in the condition of multiple retailers in E-commerce, published in EI, 2008.10.20

6. Research on vendor managed inventory in the condition of multiple vendors in E-commerce, published in EI, 2009.01.12

7. The Impact of Interaction on Service Brand Equity, published in Soft Science, 2009.11

8. Service brand equity research based on the tripartite interaction among  enterprise - customers - stakeholders: An Analytical Framework, published in Journal of Jinan University, 2010.01

Analysis of Impact of Three-dimensional Interaction on Service Brand Relationship, published in Forecast, 2010.05

 1. Haiying Wei, Ziwei Luo. How Can China’s Service Businesses Establish a Long-term Relationship with Customers? Management World, 2014.1

2. Haiying Wei, Qing Li, Defeng Yang. Dynamic Evolution Mechanisms of Social Relationship Conflict in Brand Crises: A Study Based on Hermeneutic Approach. China Industrial Economics, 2015.11

3. Yaxuan Ran, Haiying Wei. The Mechanism of Brand Crisis Restoration: Based on Interaction Ritual Chain Theory. Journal of Marketing Science, 2015.2.

4. Guoliang Yang, Haiying Wei, Zhihua Wang. Study on Generating Mechanism of Brand-Group Crisis from the Perspective of Intergroup Relationship Conflict. Journal of Marketing Science, 2015.10:87-103

5. Haiying Wei, Hongyan Liu. The Developing Path of Employee’s Interactive Response Capability in Moder Service Industry. Journal of Marketing Science , 2015.3:121-132

6. Haiying Wei, Ziwei Luo. Interactive Behavior and Service Brand Equity. Science Press, 2015.3

Consulting Projects

1. Identification research on skills of marketing engineer;

2. Research on structure evolution and management model of service enterprise brand equity;

3. Research on driving factors of service enterprise brand equity based on multidimensional interaction and its management

Constructing retail sales service system


MBA module: Applied Statistics, Marketing Research