Education

Ph.D. in Marketing from City University of Hong Kong, China

Publications

Published dissertations on various academic journals on marketing and management at home and abroad, such as European Journal of Marketing, Journal of Marketing Channels, Industrial Marketing Management, Journal of Business Ethics, Journal of International Business Studies, Management World, Journal of Management Sciences in China, Journal of Marketing Science, System Engineering Theory and Practice, Journal of Systems Engineering, Finance & Trade Economics, etc; published the teaching materials, such as Marketing Channel Management, Corporate Marketing Planning, Marketing Research and Forecast, Marketing Management, etc.

Consulting Projects

Directed 4 national natural fund programs; currently direct 1 key national natural fund program under research and 1 national natural fund program. Included into the Program for New Century Excellent Talents in University of the Ministry of Education in 2016.

Lecture

Marketing