Cordula BARZANTNY
Yupin PATARA
Email :yupin.patara@sasin.edu
marketing strategy specifically in branding, pricing and international marketing
Overview
Education
Ph.D. in Applied Economics and Consumer Marketing from University of Illinois at Urbana Champaign, USA
Publications
1. Patara, Yupin and Kent B. Monroe, “Investigate Effects of the Country of Origin Labeling Act (2002),” Global Brand Management Conference, Istanbul, Turkey, June 21, 2010
2. Patara, Yupin and Kent B. Monroe, “Understanding Certification Cobrand Strategy,” 2009 SCP Conference Working Paper Session.
3. Patara, Yupin, “Cost of Certification and Perceptions of Value,” Pricing Research Camp, Champaign, IL, May, 2009.
4. Patara, Yupin and Kent B. Monroe, “The Effects of a Certification Cobrand and Price on Consumers’ Product Evaluations and Purchase Intentions.,” 2009 Academy of Marketing Science (AMS) Conference, Baltimore, MD, May 22, 2009.
Lecture
Marketing, Strategy
